STUMP JERRY'S BRAINS — Site Copy

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Brand: StumpJerry'sBrains (the 's' at end is #E8531A) Link 1: The Story Link 2: How It Works Link 3: Offers Link 4: FAQ CTA Button: Book a Session

HERO

Eyebrow (IBM Plex Mono, Canary, italic Playfair): Do you miss thinking?

Main Title (Bebas Neue, Cream): STUMP JERRY'S BRAINs ← the 's' is Ember #E8531A

Tagline (IBM Plex Mono, Mid): Ask something that matters. Watch 28 years of connected thinking find its way there — live, open, with your whole room in the conversation.

CTA Primary: Book a Session CTA Secondary: The story behind it →

Provenance Card Label (IBM Plex Mono, Teal): The Human Provenance

Provenance Card Quote (Playfair italic, Cream): "I've been connecting ideas since 1992 — not as a hobby, but as a practice. When I bring it into a room, the room changes."

Stat 1: 500K+ / nodes in the Brain Stat 2: 28 / years curated Stat 3: ∞ / questions welcome

TICKER (loops — duplicate the list for seamless scroll)

◆ Ask Something That Matters ◆ Sense-Making, Live ◆ Sensemaking is real ◆ Both my brains. Your biggest questions ◆ AI & the future of knowledge ◆ Systems thinking ◆ Institutional trust ◆ What if team thinking felt like this?

THE STORY SECTION

Section Label (IBM Plex Mono, Ember): The Story

Heading (Bebas Neue, Cream — the word 'Ideas' in Canary): I've Been Connecting Ideas Since 1992

Body Copy: Not as a hobby. As a practice. What started as a personal knowledge graph has become — after 28 years and over half a million linked nodes — a living map of everything I've read, thought, questioned, and connected.

Every book, person, idea, technology, failure, and question I've encountered is in there, linked to everything else I know. When I bring it into a room, the room changes. That's not a feature. That's the point.

Most conference sessions deliver information. This one delivers sensemaking — live, collaborative, and steered entirely by what your audience actually cares about. No slides. No script. Just a mind, wide open, and your hardest questions.

I call it Stump Jerry's Brains because the dare is real. But what surprises people isn't that I know things. It's that everything connects — and watching those connections form, live, changes how they think about their own.

Manifesto Lines (4 items):

01 / Not trivia. Sensemaking. The challenge format is a door. Real thinking is what's behind it.

02 / Your questions drive it. Zero prep from me. Every path determined by what your audience asks.

03 / Irreplaceable by design. 28 years of human provenance. No AI builds this. No one else has it.

04 / People leave differently. Not with notes. With a new way of seeing how things connect.

HOW IT WORKS SECTION

Section Label (IBM Plex Mono, Teal): Sense-Making, Live

Section Heading (Bebas Neue, Cream): How a Session Works

Intro text (Syne, Mid): Each session is live improvisation — structured enough to be coherent, open enough to be surprising. The audience steers everything.

Steps:

01 / 05 THE CHALLENGE Glyph: ? Chat opens. Audience submits topics — anything from "large language models" to "why Blockbuster failed" to "what is trust, actually." The more real the question, the better.

02 / 05 THE NAVIGATION Glyph: ◎ Jerry types the topic into the Brain live on screen. The graph expands. He narrates what he's seeing — parent concepts, unexpected neighbors, questions the Brain raises back.

03 / 05 THE RABBIT HOLE Glyph: ↗ The audience steers — deeper, sideways, or to a new challenge entirely. Jerry follows. The best sessions visit 5–7 topics and end somewhere nobody expected.

04 / 05 THE WEAVE Glyph: ∿ As threads accumulate, patterns emerge. Jerry names them — connections between the session's topics that reveal something about the room's collective thinking.

05 / 05 THE SHAPE Glyph: ◈ Closing 5 minutes. Jerry names what the session's shape reveals about the conference theme or this particular moment in time. Always different. Always worth having.

BRAIN DEMO SECTION

Section Label (IBM Plex Mono, Teal): The Tool

Heading (Bebas Neue, Cream): Jerry's Brain: 28 Years On Screen

Body: TheBrain is the software at the center of every session. Unlike slides, it's a living knowledge graph — every node connected to others through typed relationships. When Jerry searches for a topic, the entire relevant neighborhood expands around it in real time. The audience sees the architecture of his thinking, live.

Jerry's Brain is fully public. Anyone can explore it — before a session, after, or any time they're curious.

CTA: Explore Jerry's Brain → URL: https://jerrysbrain.com

OFFERS SECTION

Section Label (IBM Plex Mono, Ember): Session Offers

Heading (Bebas Neue, Ink): How Much of the Brain Do You Want?

Subtitle (Syne, Mid): Each tier is priced by depth of access to the person — not by format or length. The Brain comes to every engagement. What changes is how much of me comes with it.

--- TIER 1: ENTRY --- Tag: Entry Price: $7,500 Note: virtual · up to 60 min / +$1K on MS Teams Name: Stump Jerry's Brains Essence: A taste of the mind Body: Live, virtual, open-floor sensemaking. Audience submits any topic — I navigate the Brain in real time, no script. The crowd steers every turn. Zero prep from me; all the prep comes from 28 years of thinking. Perfect palate-cleanser between dense conference sessions. Surcharge: + $1,000 surcharge if platform is Microsoft Teams

--- TIER 2: CORE (featured / dark background) --- Tag: Core Price: $12.5–15K Note: virtual keynote / +$1K on MS Teams Name: Custom Keynote Essence: The mind applied to your problem Body: The Brain, pre-oriented around your conference theme, then opened to the audience. I spend ~30 minutes before the session navigating to the relevant node neighborhood — then the crowd takes it from there. Deeper, more tailored. Best for keynote and featured slots. Surcharge: + $1,000 surcharge if platform is Microsoft Teams

--- TIER 3: DEEP --- Tag: Deep Price: $20K+ Note: half-day · in-person / 3–4 hours Name: Advisory Half-Day Essence: Extended access, real collaboration Body: Jerry in the room for a half-day working session. Brain open, your real problems on the table. Not a presentation — a working session where we navigate, question, and build frameworks together. Best for leadership teams, innovation groups, and organizations facing a genuinely hard sensemaking challenge.

--- BRAIN ON CALL (retainer, bottom note) --- Label: Brain on Call Body: For organizations that want ongoing access to Jerry's sensemaking — a monthly retainer for standing navigation sessions, ad hoc questions, and pattern recognition across your hardest problems. Structure and pricing are shaped by the relationship. Not listed publicly — introduced after a live session, when the fit is clear. CTA: Ask About It →

TESTIMONIALS SECTION

Section Label (IBM Plex Mono, Ember): What People Say After Getting Stumped

Heading (Bebas Neue): Reactions From the Room

Quote 1: "I've attended hundreds of conference talks. I've never seen an audience this engaged at minute 40 of a virtual session. They were leaning forward." — Carla Bonetti, Head of Programming · FutureFest

Quote 2: "Jerry's Brain is the most honest answer to 'what does expertise actually look like' that I've ever witnessed. It's not a talk. It's a window." — Marcus Oyelaran, CTO · Thoughtworks

Quote 3: "We put it between two dense panel discussions. People were laughing, surprised, and suddenly curious about things they didn't know they cared about. That's rare." — Priya Krishnamurthy, Conference Director · Systems Change Summit

FAQ SECTION

Section Label (IBM Plex Mono, Ember): Questions

Sidebar Heading (Bebas Neue): Still Wondering?

Sidebar Note (Syne, Mid): If your question isn't here, it probably deserves a node of its own. Reach out — Jerry replies personally.

Q1: This sounds like a game show. Is it? A1: The dare format is the door — it creates permission to ask anything and makes the whole thing feel alive. But what's behind the door isn't trivia. It's 28 years of serious thinking about how ideas connect. The game-show energy gets people in the room. The sensemaking is why they stay.

Q2: Why is there a surcharge for Microsoft Teams? A2: Teams' screen-sharing architecture introduces real latency to TheBrain's live navigation — the visual responsiveness that makes the session feel genuinely live is diminished. The $1,000 surcharge reflects extra technical prep and cognitive overhead. Most organizers either switch platforms or pay it without complaint. Both outcomes are fine.

Q3: How much prep is actually required? A3: For the entry Stump Jerry's Brains session: zero. The Brain is always current. Jerry opens the tool and starts navigating. For the Custom Keynote: about 30 minutes of node-review. No slides, no script, no rehearsal. This is a feature — the session's energy comes precisely from the fact that it's genuinely live.

Q4: What if the audience picks a topic that isn't in the Brain? A4: That's often the most interesting moment. With 500K+ nodes, most topics are in there. But occasionally something isn't — and watching Jerry navigate around the gap, find adjacencies, and explain what the Brain's edges reveal is frequently more illuminating than finding it directly.

Q5: What platforms does this work on? A5: Any platform where Jerry can share his screen: Zoom, Hopin, Airmeet, StreamYard, Riverside, and most custom virtual event platforms. Jerry's Brain also has a public web version at jerrysbrain.com that can be navigated directly in a browser.

Q6: Can sessions be recorded? A6: Yes. Recordings can be provided to organizers after the event and shared with attendees. Jerry requests a courtesy copy for his own archive. They hold up well because watching the navigation unfold is the experience, not just the information.

Q7: What is "Brain on Call"? A7: An ongoing retainer for organizations that want Jerry's sensemaking over time — regular navigation sessions, pattern recognition, and ad hoc access when a hard question needs a connected mind. Introduced after a live session when fit is clear.

BOOKING SECTION

Heading (Bebas Neue, White on Ember background): Ask Something That Matters

Body (Syne, White/80%): Every session is one-of-a-kind. Get in touch to talk about format, fit, and scheduling. Jerry replies personally — no booking bots, no intake queues. Just a real conversation about whether this is right for your event.

Form title: Let's Talk Field 1: Your Name Field 2: Email Field 3: Conference / Event Field 4 (select): What You're Thinking — pick a starting point — Stump Jerry's Brains — entry session ($7,500) Custom Keynote ($12.5–15K) Advisory Half-Day ($20K+) Brain on Call — retainer Not sure yet — let's talk Field 5 (textarea): Tell Me More placeholder: Event date, audience, platform, what you're hoping to create… Submit button: Send It →

FOOTER

Brand: StumpJerry'sBrains Links: Jerry's Brain → https://jerrysbrain.com JerryMichalski.com → https://jerrymichalski.com TheBrain Software → https://thebrain.com Contact → mailto:jerry@jerrymichalski.com

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Title: Stump Jerry's Brains — Ask Something That Matters Description: Live, virtual sensemaking sessions for conferences. Jerry Michalski brings 28 years of connected thinking to your hardest questions. Ask something that matters. OG Image: [Create per instructions in FRAMER-GUIDE.md]

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