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Some of you, dear readers, are likely thinking, "What planet is Jerry from? Design from Trust? Doesn't he see the mess we're in? Doesn't he see how broken trust is?" I don't blame you.
Not only have institutions of various kinds been losing our trust on their own (think Boeing's 737 Max mess, )
Building a strategy around trust in such low-trust times must seem like a fool's errand.
Or is it?
Not Naïve Trust