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You're a creator in modern Western society. You create novels, paintings, songs, poems, screenplays, librettos and more. You've just made your latest work, and you love it. Almost automatically, you face the following dilemma:
See the dilemma? Has it troubled you before?
The "normal" answer is to sell access to works like sticks of bubble gum, which then requires taking measures to make sure that one instance of the work isn't replicated endlessly for free, or otherwise
The Gift.
In 2013 I posted this video explaining the dilemma.